Sam Fallon

Founder & Creative Managing Director of She Pty Ltd

Blending the innovations of science with the power of nature, Samantha is a tried and trusted product formulator behind many national and international complementary medicine brands. Samantha has decades of experience in this highly competitive industry and is consistently sought after for her inspired creativity and her ability to deliver results.

Samantha has successfully launched and project managed new products and brands in all Complementary Medicine channels which include Grocery, Pharmacy, Health Food, Veterinary and the Practitioner Only sectors.

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She has the ability to commercialise and monetise her client’s aspirations by combining and translating complex scientific information into completed, effective, safe and compliant products. From research and development, product formulation, raw material sourcing, manufacturing, branding, marketing, regulatory approvals, quality assurance and distribution, Samantha enables excellence, innovation, leadership and authenticity within this fast paced market. 

Samantha operates her global business from Brisbane and regularly attends international trade shows and symposiums to ensure she remains at the forefront of her field. Samantha works collaboratively with her clients and colleagues to support mutually beneficial partnerships across all verticals within her business model. She is a focused and creative professional, always ahead of trend, and committed to Evidence Based Integrative & Complementary Medicine & Healthcare innovation - for humans and animals.