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Innovation Begins Here

Where Science and Nature Collaborate

About Samantha Fallon

Founder & Creative Managing Director of She Pty Ltd

Blending the innovations of science with the power of nature, Samantha is a tried and trusted product formulator behind many national and international complementary medicine brands. Samantha has decades of experience in this highly competitive industry and is consistently sought after for her inspired creativity and her ability to deliver results.

Samantha has successfully launched and project managed new products and brands in all Complementary Medicine channels which include Grocery, Pharmacy, Health Food, Veterinary and the Practitioner Only sectors.

She has the ability to commercialise and monetise her client’s aspirations by combining and translating complex scientific information into completed, effective, safe and compliant products. From research and development, product formulation, raw material sourcing, manufacturing, branding, marketing, regulatory approvals, quality assurance and distribution, Samantha enables excellence, innovation, leadership and authenticity within this fast paced market. 


Samantha operates her global business from Brisbane and regularly attends international trade shows and symposiums to ensure she remains at the forefront of her field. Samantha works collaboratively with her clients and colleagues to support mutually beneficial partnerships across all verticals within her business model. She is a focused and creative professional, always ahead of trend, and committed to Evidence Based Integrative & Complementary Medicine & Healthcare innovation - for humans and animals.

Meet Samantha Fallon
Work with Us

Work with Us

We specialise in

Product Development Hub

Creative Innovation

Research & Development

Regulatory Compliance for Australia and New Zealand

Distributions & Logistics

Raw Materials Library



Strategic Innovation Planning and Execution

Strategy – Development & Execution

Marketing Collateral

Guest Speaking

Health & Wellness Coaching

Clinical Research


What people say

“ Samantha is an expert in the nutraceutical industry.

Being a true visionary, she has incredible drive and the ability to see things through to the end.  I often engage Samantha's deep and detailed nutritional and herbal knowledge to workshop complex situations 

which requires simple solutions ”

Michelle Peden

Holistic Lifestyle and Small Business Specialist Natural Wellbeing Solutions

Natural Medicine is our passion.  

Connect with us to day to see how we can help you bring

your product to the world.




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Mount Glorious Queensland 4520 Australia

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Product Partnerships

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